Contributions by Angela Golla, Infogram Deputy Editor
Mark Hurd’s Latest Blog Explains Why
Customer-Obsessed Marketing Is Your Next Competitive Edge
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Mark Hurd,
President, Oracle
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In this new blog, Mark writes, “Marketing executives are
leading the charge to convince their organizations of the inherent danger in
today’s highly digitized buyer-seller relationship. And they’re doing that by
proving that “your customers are only one click away from your competitors” is
more than just a clever phrase—it’s the difference between being a market leader
and going out of business.
"The good news is that as marketing executives strive to
develop new customer-engagement models, to optimize multiple channels formerly
in conflict and generate new revenue streams, they now have access to
world-class marketing-automation tools, which have the potential to keep more
prospects from making that one-click jump to a competitor…
Official, Youbetcha Legalese
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