Tuesday, April 15, 2014

Contributions by Angela Golla, Infogram Deputy Editor

Mark Hurd’s Latest Blog Explains Why Customer-Obsessed Marketing Is Your Next Competitive Edge

Oracle President Mark Hurd has posted his latest LinkedIn Influencer blog, “Customer-Obsessed Marketing Is Your Next Competitive Edge.” 

Mark Hurd
Mark Hurd,
President, Oracle
In this new blog, Mark writes, “Marketing executives are leading the charge to convince their organizations of the inherent danger in today’s highly digitized buyer-seller relationship. And they’re doing that by proving that “your customers are only one click away from your competitors” is more than just a clever phrase—it’s the difference between being a market leader and going out of business.
"The good news is that as marketing executives strive to develop new customer-engagement models, to optimize multiple channels formerly in conflict and generate new revenue streams, they now have access to world-class marketing-automation tools, which have the potential to keep more prospects from making that one-click jump to a competitor…

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