Tuesday, April 15, 2014

Contributions by Angela Golla, Infogram Deputy Editor

Mark Hurd’s Latest Blog Explains Why Customer-Obsessed Marketing Is Your Next Competitive Edge



Oracle President Mark Hurd has posted his latest LinkedIn Influencer blog, “Customer-Obsessed Marketing Is Your Next Competitive Edge.” 

Mark Hurd
Mark Hurd,
President, Oracle
In this new blog, Mark writes, “Marketing executives are leading the charge to convince their organizations of the inherent danger in today’s highly digitized buyer-seller relationship. And they’re doing that by proving that “your customers are only one click away from your competitors” is more than just a clever phrase—it’s the difference between being a market leader and going out of business.
 
"The good news is that as marketing executives strive to develop new customer-engagement models, to optimize multiple channels formerly in conflict and generate new revenue streams, they now have access to world-class marketing-automation tools, which have the potential to keep more prospects from making that one-click jump to a competitor…

No comments:

Official, Youbetcha Legalese

This blog is provided for information purposes only and the contents hereof are subject to change without notice. This blog contains links to articles, sites, blogs, that are created by entities other than Oracle. These links may contain advice, information, and opinion that is incorrect or untested. This blog, links, and other materials contained or referenced in this blog are not warranted to be error-free, nor are they subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this blog, links and other materials contained or referenced in this blog, and no contractual obligations are formed either directly or indirectly by this blog, link or other materials. This blog may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission. The opinions and recommendations contained in this blog(including links) do not represent the position of Oracle Corporation.

Oracle, JD Edwards, PeopleSoft, and Siebel are registered trademarks of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.