Thursday, November 13, 2008

Siebel CRM 8.1.1

Oracle has announced the next version of Oracle’s Siebel CRM 8.1.1, providing industry-specific solutions for Self Service and robust customer loyalty management enabling cost savings through use of open standards technology.

As the second major release of Siebel CRM in the last two years under the “Applications Unlimited” Program, Oracle has updated Siebel Self-Service, including Siebel eSupport and Siebel eCommerce applications, with Java-based J2EE applications built on Oracle Fusion Middleware that extends Siebel’s CRM product to the Web channel enabling a more compelling user experience and improved total cost of ownership.

Siebel CRM 8.1.1 now provides industry-specific customer self-service for communications and the public sector, as well as enhanced use of multi-channel applications with Siebel Chat and deeper, more comprehensive search capability.

New features in Siebel Loyalty for version 8.1.1 support the entire customer loyalty program lifecycle by providing membership enrollment and management, including loyalty points accrual and redemption, member services, partner management and promotion management.

New features in Siebel Marketing for version 8.1.1 provide a closed-loop solution that uniquely empowers all members of the marketing organization with actionable insight by automating processes across the marketing function, from strategy and planning to multi-channel response and lead management execution.

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